More performance, more quality and more efficiency for the railway infrastructure: By digitizing the entire rail network, Deutsche Bahn aims to increase the capacity for rail traffic and provide thousands of additional trains a day. With the new ETCS system, the rails become practically intelligent tracks. The advantages of the digital revolution in the rail network should be summarized in an emotional film.
In cooperation with Territory we developed a storyboard that does justice to the task: big pictures, emotional attitudes, natural and technical at the same time as integrating the key visual of the Germany-wide campaign, the Hashtag. Our Hamburg video production team was on the road for five days of shooting throughout Germany, turning the vision into reality in the shortest possible time – and our post-production team in Hamburg put the finishing touches to the film with the finest 3D animations.
