At the “OMR Festival for 2”host Philipp Westermeyer meets exciting discussion partners from digital marketing. This time as a guest: Carolina Arguelles, Head of Product Marketing at Snap. The big question: How are brands already using augmented reality in the Snap app?
We planned, produced and shot the conversation with a live connection to the U.S. – as if the two were sitting next to each other in a room. With almost 35,000 views already, the clip is already the most successful “OMR Festival for 2” clip of all time! But see for yourself!
Here are a few more pictures from behind the scenes of the production!