The task

Akanoo GmbH is a fast-growing start-up in the field of onsite marketing. The Akanoo marketing AI can fully automatically identify visitor behavior using over 100 parameters and play out appropriate inducements in real time in the form of banners, location campaigns or discount coupons to maximize uplifts. These features should be communicated in an image film.

Execution

We developed a concept for an animated image film, which explains the complex topic simply and comprehensibly for everyone with an appealing look and feel. Using a subway map representing the customer journey of the customers on various media channels, the film shows how the Akanoo Marketing AI digitally tracks visitor behavior and responds to various customer needs.

Credits

Client: Akanoo GmbH
Producer: Martin Kahl
Motion Design: Selin Söder
Sounddesign: Martin Kahl

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