The task

More performance, more quality and more efficiency for the railway infrastructure: By digitizing the entire rail network, Deutsche Bahn aims to increase the capacity for rail traffic and provide thousands of additional trains a day. With the new ETCS system, the rails become practically intelligent tracks. The advantages of the digital revolution in the rail network should be summarized in an emotional film.

Execution

In cooperation with Territory we developed a storyboard that does justice to the task: big pictures, emotional attitudes, natural and technical at the same time as integrating the key visual of the Germany-wide campaign, the Hashtag. On five shooting days throughout Germany, the vision became reality in a very short time – and our post-production added the finishing touches to the film.

Credits

Agency: TERRITORY CTR GmbH
Client: Deutsche Bahn AG
Director: Till Uhrig, Martin Kahl
DoP, Gaffer, Drone, Editor: Martin Kahl
Sounddesign, Color Grading: Martin Kahl
Grip, 2nd Unit: Niklas Uthe, Eike Marquardt
3D-Animation: Daniel Menapace
Motion Design: Marc Nickel, Selin Söder

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