The task

As its own media brand, Red Bull is the organiser and sponsor of a large number of events around the world. In the breaks of the events a break animation should increase the media presence of the brand.

Execution

For the OMR Festival, the Tech Open Air Berlin and the Gamescon 2018 we created a break loop with a 3D animated Red Bull can, which is opened with a loud hissing of two robot hands. Matching the respective event, an animated background provides movement on the screens – while the can as a hero always remains in the centre of attention.

Credits

Client: Red Bull GmbH
Producer: Martin Kahl
3D-Animation: Daniel Menapace
Motiondesign: Selin Söder

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