Deutsche Bahn AG

More performance, more quality and more efficiency for the railway infrastructure: By digitizing the entire rail network, Deutsche Bahn aims to increase the capacity for rail traffic and provide thousands of additional trains a day. With the new ETCS system, rails will become intelligent routes. And with the “Sensors4Rail” project, trains are being equipped with extensive sensor technology for environmental perception.

In collaboration with Territory, we developed storyboards for two films that do justice to the task: large images, emotional shots but also a technical feel. With several days of filming throughout Germany, the vision became reality in a very short time. Our post-production team put the finishing touches to the films and embedded the hashtag as the key visual of the Germany-wide campaign in the films in an interesting way.