Deutsche Bahn AG

More performance, more quality and more efficiency for the railway infrastructure: By digitizing the entire rail network, Deutsche Bahn aims to increase the capacity for rail traffic and provide thousands of additional trains a day. With the new ETCS system, the rails become practically intelligent tracks. The advantages of the digital revolution in the rail network should be summarized in an emotional film.

In cooperation with Territory, we developed a storyboard that did justice to the task: large images, emotional settings. On five days of shooting all over Germany the vision became reality in a very short time, our postproduction put the finishing touches on the film and embedded the hashtag as a key visual of the Germany-wide campaign in an interesting way.