The task

The Dräger Babyleo TN500 sets new standards in the care of premature babies. It offers light intensity measurement and convenient access to the baby. The Babyleo TN500 keeps the temperature of preterm babies stable during open and closed care – with three synchronised heat sources. An integrated noise level measurement ensures that the baby is not exposed to any harmful noise. For the market launch, several videos were to be realized as part of the international launch campaign.


A total of 10 films, each in two versions for the pre-launch and launch phase of the Babyleos TN500, show the features of the device with reference to heat regulation, the possibilities for controlling ambient noise, easy handling by the nurses, the possibility of “kangarooing” and the possibilities of different light settings. The films were played on Facebook for the market launch on Dräger’s social media channels. Special importance was attached to the fact that the films give off a soft, warm feeling of security.


Client: Drägerwerk AG & Co. KGaA
Agency: Publicis Pixelpark GmbH
Intro-Animations: bsmart / Martin Jonsson
Production Company: AUSSENBORDER Filmproduktion GmbH
Creative Producer: Martin Kahl
Languages: DE, ENG, FRA, ESP

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