The task

It is Europe’s largest floating stage – the “Elbe in Concert” show on a gigantic pontoon of the Fairplay Towage Group was and is probably one of the most unique projects that we have been able to realise in our company history! Our creative approach to the content design for the floating show of superlatives picks up on the corporate identity of the city of Hamburg and the Hamburg Harbour Birthday. In addition to the content animations, we were responsible for the production of a recruiting film for the Fairplay Towage Group and the shooting of a recap trailer.

Execution

Lovingly animated maritime backgrounds and an intro trailer as a tribute to the harbour and its 835th anniversary. Hundreds of thousands of spectators at the Landungsbrücken and in front of the screens got into the right mood for the 50th birthday – the event was broadcast live on TV at prime time from 20:15. The Elbe was transformed into a unique sea of colour, right at the Landungsbrücken, just 40 metres from the quay. With excerpts from the Disney world hits “The Lion King”, “The Ice Queen”, “Hercules” and other musicals, the Hamburg Goldkehlchen, Lukas Lindner and a live performance by the well-known band Scooter with frontman H.P. Baxxter, “Elbe in Concert” provided an unforgettable experience for the audience on site and in front of the screens at home.

Credits

Client: City of Hamburg / Fairplay Towage Group
Motiongraphic Design: AUSSENBORDER Filmproduktion GmbH
Recap-Trailer: AUSSENBORDER Filmproduktion GmbH

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