The task

It is Germany’s most important and best-known startup conference: the “Hinterland of Things” in Bielefeld. Since 2020, we have been responsible for the complete show design for the main stage and the two side stages and contribute designs for the design of the movable walls as well as for social media for advertising in advance. Our creative playground: a 30 meter LED wall on the Conference Stage in the Bielefeld Ringlokschuppen!


The 3D content, conceived, designed and animated by us, was played out on the high-resolution LED wall of the main stage using a disguise media server. We also provided content for the Masterclass and Founders stages, contributed designs for the trade show walls, and conceived and edited an intro trailer. We accompanied the event itself with three cameras, published three recap trailers “live” throughout the day on social media, conducted interviews and delivered the finished overall recap trailer just one day after the event.


Founders Foundation / Hinterland of Things
AUSSENBORDER Filmproduktion GmbH
Producer, Concept: Martin Kahl

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