The task

With the Miele Kitchen Experience, the user experiences the perfection of reduction – the new handleless Miele Designline ArtLine. It is the first design line of innovative built-in kitchen appliances that can be integrated seamlessly thanks to completely flat fronts. A clear design language harmoniously unites the areas of cooking, eating and living.


In cooperation with Territory, AUSSENBORDER shot and post-produced ten short spots, which were integrated into a 360-degree photo on a microsite and spread across social media channels and distribution partners worldwide. They show the reduced beauty and outstanding functionality of individual devices in a high-quality and emotional way. The videos support the clear design language with equally clear graphic settings.


Client: Miele & Cie. KG
Producer: Kerstin Rau
Director, DoP, Editor: Martin Kahl
Edit: Martin Kahl

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