The task

Calumet, Germany’s largest specialist market for photographic equipment, asked us whether we would like to participate in the implementation of a campaign that focuses on special photographers and their working methods. The aim was to create portraits with a high degree of practical relevance and added value for users.

Execution

We supported Calumet and the partners on the manufacturer side (Sony, Fujifilm, etc.) in the conception of storyboards for the various episodes and created production guidelines for the shoot with the photographers. From the resulting material, we then cut the portraits, which were shown and advertised on social media and the specially created Calumet center page. We also designed and animated a standardized packaging, including the Intro and outro for the retailer.

Credits

Client: Calumet Photographic GmbH
Production Company: AUSSENBORDER Filmproduktion GmbH
Edits: Martin Kahl

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