The task

STADA’s new Hedrin® is an innovative product series against head lice on a physical basis characterized by patented ingredients. In case of acute head lice infestation Hedrin® Once works after only one 15-minute application. This functionality should be shown in a film.


aussenborder.TV animated a short video explaining how to recognize head lice, how to treat them and how Hedrin® Once fights the lice. In this way it directly links up with the target group concerned and provides direct assistance as well as background information on the effectiveness of STADA’s product. Besides we also produced a trade fair version of the film, which also works without sound.


Client: STADA Arzneimittel AG
Agency: Schaffhausen Communication
Production Company: AUSSENBORDER Filmproduktion GmbH
Creative Producer: Martin Kahl
Sprache: DE

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