The task

Magnesium is an important mineral of the body. The mineral is responsible for more than 300 different metabolic processes, in particular for the healthy functioning of muscles, energy metabolism and bone structure. An explanatory film should draw attention to the importance of this mineral.


The infomercial animated by AUSSENBORDER shows why a balanced magnesium balance is so important for healthy muscle function, for example. Bit by bit, the individual aspects on which the mineral has an influence in the body are clarified in an attractive way. Integrated into the STADAvita product page, the film increases the understanding of the product for pharmacists and end consumers and ensures better sales.


Client: STADAvita GmbH
Production Company: AUSSENBORDER Filmproduktion GmbH
Languages: DE

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